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Managing a customer support team can be a challenging experience, but with the right strategies, it can greatly increase customer satisfaction and brand loyalty, while preserving productivity and morale within the team. Here are a few tips you could consider:

1. Set Clear Expectations: Make sure every team member knows and understands their role, the company's policies, and the standards to which they will be held. Provide guidelines and procedures to streamline the process and facilitate their interactions with customers.

2. Equip your Team with the Right Tools: Utilize the latest customer support software and technologies that can help your team manage customer tickets efficiently. This could include live chat systems, ticketing systems or CRM software.

3. Provide Ongoing Training: To ensure your team stays at the top of their game, provide continuous training. This should include both technical training (how to use your system, etc.) as well as interpersonal skills training (how to handle difficult customers, how to communicate effectively, etc.)

4. Foster Good Communication: Good team communication is crucial for an efficient customer support team. Ensure that team members stay in the loop about changes in procedures, known issues, etc. This will allow them to tackle customers' questions proactively.

5. Encourage Teamwork: Encourage your support team to help each other and work together. This can enhance the efficiency of your operations and create a more cohesive work environment.

6. Monitor Performance: Keep track of individual and team performance metrics such as customer satisfaction scores, average response times, resolution rates, etc. This will help you assess the effectiveness of your team and identify areas for improvement.

7. Provide Feedback and Appreciation: Constructive feedback can significantly benefit your team's performance. Regularly provide feedback about their performance and appreciate good work to boost their morale and motivation.

8. Delegate Responsibilities: Delegate tasks based on individual skills and strengths. This will allow for a more effective and efficient use of resources.

9. Promote a Positive Atmosphere: A healthy, positive work environment leads to happier employees who are more eager to serve your customers.

10. Manage Workloads: Ensure that your team members are not overwhelmed with their workload. This might require hiring additional staff during busier times or using a ticket prioritization system.

These tips can help foster a competent, satisfied support team that provides excellent customer service.